For more than 25 years, Shannon Jaffa has led customer experience, built high-impact CX teams, and transformed how organizations engage and support their customers. At Syringa, she drives efforts to create proactive, personalized experiences that align with each customer’s goals. Her approach is rooted in empathy, efficiency, and a company-wide commitment to doing right by the customer. Outside work, Shannon treasures time with her family and especially loves being a grandma. She enjoys camping, crafting, and creating homemade sweets.